Late 20181R&D in Asia
It all started with a journey across Asia, exploring vibrant street-food cultures, authentic flavours and cooking techniques. What began as research soon sparked the inspiration for something much bigger.
The Baked Bird Story
From a home kitchen and a vintage horsebox to making our mark on London's food scene. Built on passion, fuelled by late nights and a belief that chicken could be done differently. This is our story.
Where it all started
Baked Bird® was born from a simple belief: chicken could be done differently.
What started with a passion for food, countless late nights and a determination to challenge the norm soon became something much bigger. Armed with bold flavours, our signature oven-baked chicken and a whole lot of hustle, we took our idea from a home kitchen to the streets of London.
From our first mobile kitchen to major festivals, award-winning flavours and flagship locations, every step has been driven by the same ambition: to change the way people experience chicken.
This is how it all began.
Home kitchen to high street
The Journey
Keep scrolling →
2018
2019
2020
2021
2021
2022
2022
2023
2024
2025
2025
2026
2026
Late 20181
Mid 20192The Dream Takes Shape
Countless late nights in the home kitchen, perfecting recipes and bringing the Baked Bird concept to life. With our first vintage horsebox purchased, we were ready to take the dream onto the streets.
20203The World Hit Pause. We Didn't.
COVID put our street-food plans on hold, but not our ambition. We adapted, launching DIY Baked Bird Home Kits and bringing our signature flavours straight to customers' doors.
Early 20214The Horsebox Transformation
With the world opening back up, our vintage horsebox finally got its makeover. Months of hard work, renovations and a fresh Baked Bird identity brought our very first mobile kitchen to life.
Mid 20215The Bird Finally Takes Flight
From years of planning to our very first service. Bird Box hit the streets, serving our signature oven-baked chicken to the public and officially launching the next chapter of Baked Bird.
20226From Street Markets to Big Stages
With demand growing and our reputation building, Baked Bird began making its mark at major festivals and events across the UK. Bigger crowds, bigger opportunities and plenty more hungry customers.
Mid 20227The Bird Truck Hits the Road
One kitchen wasn't enough! We expanded our fleet with the Bird Truck, a bigger, purpose-built mobile kitchen ready to take on larger crowds, busier festivals and even more events across the country.
20238Bigger, Bolder, Busier
The fleet kept growing! Bird Box 2.0 joined the family, giving us the capacity to serve at multiple events simultaneously and bring Baked Bird to even more people across the UK.
20249From Street Food to Award-Winning
A year of bigger events, growing crowds and our first Great Taste awards. What started in a home kitchen was now earning recognition for its bold flavours and quality.
April 202510Our First Permanent Home
From food trucks and festivals to our first permanent kitchen! Baked Bird landed at Boxhall City, Liverpool Street, bringing our full menu to the heart of London's financial district and introducing our flavours to a whole new audience.
December 202511The Flagship Has Landed
From a home kitchen and a vintage horsebox to our very own high-street restaurant. Baked Bird opened its flagship store on Goodge Street, marking a huge milestone in our journey and the beginning of an exciting new chapter.
Early 202612The Bird Lands at ExCeL
Baked Bird takes another huge step, opening at ExCeL London, one of the UK's leading exhibition venues. Bringing our signature flavours to thousands of visitors across major exhibitions and events, our next chapter in large-scale hospitality begins.
Mid 202613Introducing the Bird Shack
Another addition to the flock! We built the Bird Shack, our latest container kitchen, expanding our growing fleet and giving us even greater flexibility to take Baked Bird to festivals, events and locations across the UK.
Home kitchen to high street
The Journey
Late 20181R&D in Asia
It all started with a journey across Asia, exploring vibrant street-food cultures, authentic flavours and cooking techniques. What began as research soon sparked the inspiration for something much bigger.
Mid 20192The Dream Takes Shape
Countless late nights in the home kitchen, perfecting recipes and bringing the Baked Bird concept to life. With our first vintage horsebox purchased, we were ready to take the dream onto the streets.
20203The World Hit Pause. We Didn't.
COVID put our street-food plans on hold, but not our ambition. We adapted, launching DIY Baked Bird Home Kits and bringing our signature flavours straight to customers' doors.
Early 20214The Horsebox Transformation
With the world opening back up, our vintage horsebox finally got its makeover. Months of hard work, renovations and a fresh Baked Bird identity brought our very first mobile kitchen to life.
Mid 20215The Bird Finally Takes Flight
From years of planning to our very first service. Bird Box hit the streets, serving our signature oven-baked chicken to the public and officially launching the next chapter of Baked Bird.
20226From Street Markets to Big Stages
With demand growing and our reputation building, Baked Bird began making its mark at major festivals and events across the UK. Bigger crowds, bigger opportunities and plenty more hungry customers.
Mid 20227The Bird Truck Hits the Road
One kitchen wasn't enough! We expanded our fleet with the Bird Truck, a bigger, purpose-built mobile kitchen ready to take on larger crowds, busier festivals and even more events across the country.
20238Bigger, Bolder, Busier
The fleet kept growing! Bird Box 2.0 joined the family, giving us the capacity to serve at multiple events simultaneously and bring Baked Bird to even more people across the UK.
20249From Street Food to Award-Winning
A year of bigger events, growing crowds and our first Great Taste awards. What started in a home kitchen was now earning recognition for its bold flavours and quality.
April 202510Our First Permanent Home
From food trucks and festivals to our first permanent kitchen! Baked Bird landed at Boxhall City, Liverpool Street, bringing our full menu to the heart of London's financial district and introducing our flavours to a whole new audience.
December 202511The Flagship Has Landed
From a home kitchen and a vintage horsebox to our very own high-street restaurant. Baked Bird opened its flagship store on Goodge Street, marking a huge milestone in our journey and the beginning of an exciting new chapter.
Early 202612The Bird Lands at ExCeL
Baked Bird takes another huge step, opening at ExCeL London, one of the UK's leading exhibition venues. Bringing our signature flavours to thousands of visitors across major exhibitions and events, our next chapter in large-scale hospitality begins.
Mid 202613Introducing the Bird Shack
Another addition to the flock! We built the Bird Shack, our latest container kitchen, expanding our growing fleet and giving us even greater flexibility to take Baked Bird to festivals, events and locations across the UK.
The flock behind it
Meet the founders
Shai
Co-Founder & COO
From practising as an optometrist in London to becoming the creative force behind Baked Bird's award-winning flavours. Shai brought his passion for food and obsession with getting every recipe just right into the business. Today, he's the driving force behind our kitchens, product development and day-to-day operations, making sure every Bird delivers the same great experience.
Vimal
Co-Founder & CEO
After years working in the corporate banking IT world, Vimal decided to swap the office for the world of street food. With a passion for building something different, he took the leap into entrepreneurship and hasn't looked back. Today, he leads Baked Bird's vision, brand and expansion, taking the business from a single horsebox to a growing name in London's food scene.
Rosh
Co-Founder & CFO
With a background in finance, including over 10 years across the property and retail sectors working in major FTSE100 companies, Rosh brings the financial know-how behind Baked Bird's big ambitions. From managing the numbers to helping shape the business's future, she plays a vital role in turning our passion for chicken into a growing, sustainable brand.
The next chapter
You're in this one.
The best is yet to come. Come find us or bring Baked Bird to your next event.